Love. Bicycles and helmets:

The police in Denmark (or at least the North Jutland Police) have taken new measures to get cyclists to take care of themselves in traffic:



It's a campaign. To get people to wear helmets. In Denmark bicycle helmets are not required by law.

Actually I don't think it's a national campaign - yet. It was made for the Municipal District of Aalborg (Aalborg = the home of the (in)famous Jomfru Ane Gade).

And as the people behind the film state:
And just to make things clear – the film was made with real people, real cops and real love.